Hero

About Josh

About Josh

Creative Director.
Experience Designer.
Copywriter.

Creative Director.
Experience Designer.
Copywriter.
Prefers baths over showers.

Hi there! I'm Josh, and I work. Perhaps for you? I've held roles at a couple creative firms (2x AdAge Agency of The Year ISL and Taoti Creative up on Capitol Hill). I even started a media company back in the day. My fanciest clients include National Geographic, UNICEF, T-Mobile, the Environmental Defense Fund, the National Hockey League and the Federal Reserve. My least fanciest client was a swimming facility in Garland, Texas. I've led or worked on teams that have created all sorts of things: an award-winning mobile game, brand identities for fortune 1000 companies, a proprietary CMS, and an internet-connected escape room, to name a handful. End transmission.

An Introduction

— Work

Fake News: The Game!: Product Lead

Fake News: The Game! » Product Lead

Fake News! is a (Webby-nominated 😏🏆) game to test our ability to distinguish between what's true, and what's just been tweeted. As product lead, I oversaw the project's completion from idea conception and branding through launch. Fun fact: the game was purchased by the creators of “Cards Against Humanity.”

A game designed to increase media literacy.

NHL: Experience Design Lead

NHL » Experience Design Lead

We made history with the NHL: they became the first major sports league to have a dedicated voice application. As the team's experience designer, I developed the voice user experience (VUX) and worked with developers to configure conversational cues, logic, and fallbacks.

Campaign Concepts: Creative Lead, Copywriter

Campaign Concepts » Creative Lead, Copywriter

Big ideas are the biggest draw. This deck includes a sample of campaign and experiential ideas from a variety of clients from UNICEF to T-Mobile, revealing my process for conceptualization and ideation.

A game designed to increase media literacy.

Smithsonian: Product Lead

Smithsonian » Product Lead

For the Smithsonian Institute, we created a parallax single-page narrative experience that fused web animation with 3D rendered video. The site was designed as a presentation to help the National Air & Space Museum team raise money for their Apollo 50th anniversary programming.

Visualize the Gap: Author, Data Scientist

Visualize the Gap » Author, Data Scientist

'Visualize the Gap' is an exploration of the NBA and WNBA wage gap via professional chess, Major League Soccer, 'Hero Ball', and plenty of data. This passion project has accrued over 16K hits and was published in The Journal of the Data Visualization Society (aka Nightingale).

A game designed to increase media literacy.

Captcha for Congress: Creative Lead

Captcha for Congress » Creative Lead

To voice our feelings about ongoing repro-rights legislation, we developed a pro-bono digital campaign for Planned Parenthood with a faux-CAPTCHA as our deceiving digital protagonist. As creative co-lead, I developed the campaign's creative direction and generated a series of sharable animations.

SubRecs: Data Scientist

SubRecs » Data Scientist

There are 183K subreddits on Reddit. To a new user, that can be intimidating. We asked the question: what if I could have subs recommended to me based on my personality type? Using some Python wizardry and natural language processing, we created an engine that surfaces relevant subs based on your enneagram number.

ML-powered Personality-based Reddit Recommendations.

Bitcoin Regret Club: Experience Lead

Bitcoin Regret Club » Experience Lead

Born out of collective regret, BitcoinRegret.Club is a (very depressing) regret calculator. Over 100K users 'joined' the club and it landed on Mashable's homepage. As experience lead, I created a responsive, accessible, intuitive experience (that, if I truly succeeded, left users laugh-crying).

Toptal: Interactive Designer

Toptal » Interactive Designer

As part of my application to be white listed as a designer for hire with Toptal, I spec'd a new app for Fitbit, redesigned the SXSW scheduling experience, and showed off some my augmented reality work.

Contrary Con: Executive Producer

Contrary Con » Executive Producer

ContraryCon is an annual conference for the DC creative community. As Executive Producer, I developed a strategy that touched all things marketing, sales, and logistics. I also wrangled speakers like celebrity chef Jose Andres and DC-based creatives from The Washington Post, NPR, and The Lily.

Loop Health: Experience Design Lead

Loop Health » Experience Design Lead

Loop Health is a healthcare startup that enables providers to set up membership programs and sell packages directly to consumers. I was responsible for designing and prototyping the first iteration of their flagship product 'Health Tree.'

A game designed to increase media literacy.

Virtual Event Platform: Experience Designer

Virtual Event Platform » Experience Designer

The German Marshall Fund's annual Brussels Forum was coming up. Headliners included Stacey Abrams, Kamala Harris and Pete Buttegeig, to name (drop) a few. Our team developed a Wordpress-powered customizable virtual event platform packed with features to ensure smooth virtual gathering. It's been deployed for Country Radio Broadcasters, the DC Lottery, and more.

ML-powered Personality-based Reddit Recommendations.

Work at ISL: Marketing & New Biz Lead

Work at ISL » Marketing & New Biz Lead

While at ISL, when I wasn't building experiences or concepting, I was assisting with proposals and spec work. While I wasn't on every project team, I want to highlight our entire portfolio, as I had a hand in selling most of it. I can make it, but I can also sell it! 🙃

New Business Lead

General Assembly: Data & Analytics Instructor

General Assembly » Data & Analytics Instructor

After graduating from their front-end development and data science programs, I began working part-time for career development company General Assembly. I taught all things digital analytics and analysis, with a special focus on Google Analytics.