The project: We get 109x more wireless data than just a decade ago. Together with America's Wireless Companies, we developed a campaign to remind everyone just how far we've come, using a gluttonous volume of pizza to make our point.

My role: Associate creative director, copy. On set: script supervisor.

From the cutting room floor: we pitched about 17 ideas until we landed on pizza. My favorite: the world's first dentist, practicing out of an Egyptian crypt.