Associate Creative Director
Copywriter
Everyone Knows
The project: Ever get a text from a 6-digit number? That’s a Short Code. Airlines use them to text you gate change info. Banks use them to confirm your identity. We used them to make 7 individual vignettes that prove their trustworthiness, including this catfishing favorite.
My role: Copywriter. Script supervisor.
By the numbers: 17% CPC decrease, 180X ROAS, and 1000% marketing jargon.
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![](https://framerusercontent.com/images/rfHJA84D8XJgY7Ys8N0R5Zg.jpg)
![](https://framerusercontent.com/images/6WCaG0NQ2vldQYLx3LDOoUP4m4.jpg)