The project: Ever get a text from a 6-digit number? That’s a Short Code. Airlines use them to text you gate change info. Banks use them to confirm your identity. We used them to make 7 individual vignettes that prove their trustworthiness, including this catfishing favorite.

My role: Copywriter. Script supervisor.

By the numbers: 17% CPC decrease, 180X ROAS, and 1000% marketing jargon.