Associate Creative Director
Copywriter
Licensed Spectrum
The Project: Spectrum is what brings all that delicious 5G data to our phones. We developed an animation to explain the benefits of increased spectrum for Americans who, surprise surprise, use a lot of data. And, come 2027, will need way more.
My Role: ACD.
Scenic: Writing things like "fly down concourse of ever expanding tiles representing spectrum waves" feels silly until talented animators make it real. Real h/t to my team :)