About the Project: Lufthansa came to us looking with some exciting new: they were hiring their first Chief Diversity Office. They wanted to reinvent their Diversity platform — the tagline, creative approach, brand language, everything. It became clear to us that their evidence — the 177 nations their team represents, the thousands they've assisted through their nonprofit, the number of gender-inclusive groups at the company — was their strongest asset. Their new platform: "Actions Speak Louder." We developed assets for web, OOH, trade shows, and, the linchpin of the campaign, an interview with their new CDO herself.

It did good! Engagement rates were 134% above standard LinkedIn ad benchmarks.

My Role: ACD, copy lead.

HOW CUTE IS THIS CREW!?: For swoons, see below.