Words About Zach
Zach Goodwin is a director at ISL Studios and ISL’s Executive Creative Director. He has directed commercials and content for Volkswagen, Dannon’s Danimals Yogurt, Dramamine, Oikos Yogurt, EPT Home Pregnancy Test and 19 Crimes.
Zach has a passion for the place where story meets the meticulously art directed. Color and just-so compositions are a hallmark of his style. He’s usually happiest when there is a built-from-scratch set or seemingly impossible camera movement in the mix. But he’ll also move heaven and earth in pursuit of the take that lands a good joke.
As ISL’s ECD, he leads an eclectic, multidisciplinary creative team that crosses mediums in pursuit of powerful brand experiences. As a partner and ISL’s founding creative, Zach has shaped the work and the voice of agency since 2008.
In 2017, Zach introduced Tim Horton’s new lattes to North Americans in a national campaign that spanned broadcast, OOH, Radio and Online. Campaigns that straddle the digital-and-physical world, like his work for NBC Universal’s Mr Robot, Miller Coors’ Redd’s Apple Ale or Volkswagen’s #pinkbeetle have drawn attention — and a few Cannes lions along the way.