Projects

Fake News! is a (Webby-nominated 😏🏆) game to test our ability to distinguish between what's true, and what's just been tweeted. As product lead, I oversaw the project's completion from idea conception and branding through launch. Fun fact: the game was purchased by the creators of “Cards Against Humanity.”

A game designed to increase media literacy.

T-Mobile, UNICEF » Creative Lead, Copywriter

Big ideas are the biggest draw. This deck includes a sample of campaign and experiential ideas from a variety of clients from UNICEF to T-Mobile, revealing my process for conceptualization and ideation.

A game designed to increase media literacy.

NHL » Experience Design Lead

We made history with the NHL: they became the first major sports league to have a dedicated voice application. As the team's experience designer, I developed the voice user experience (VUX) and worked with developers to configure conversational cues, logic, and fallbacks.

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Carbon Capture Concepts » Creative Director

DAC, or Direct Air Capture, is a rapidly-growing technology that removes carbon from the air around us. Unfortunately, few have heard of it. To raise awareness, we rendered three products aimed at revealing DAC's capabilities and potential impact. This project is still in development.

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EDF » Creative Director

In partnership with the Environmental Defense Fund, we developed a Mapbox-based experience designed for Senators and members of Congress to learn about the zero-emissions vehicle supply chain in their districts, their states, and nationwide. This project is currently in development.

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Virtual Event Platform » Creative Director

The German Marshall Fund's annual Brussels Forum was coming up. Headliners included Stacey Abrams, Kamala Harris and Pete Buttegeig. Our team developed a customizable virtual event platform and design system packed with features to ensure smooth virtual gathering. It's since been deployed for Country Radio Broadcasters, the DC Lottery, and more.

ML-powered Personality-based Reddit Recommendations.

Smithsonian » Copywriter

For the Smithsonian Institute, we created a parallax single-page narrative experience that fused web animation with 3D rendered video. The site was designed as a presentation to help the National Air & Space Museum team raise money for their Apollo 50th anniversary programming.

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Visualize the Gap » Author, Data Scientist

'Visualize the Gap' is an exploration of the NBA and WNBA wage gap via professional chess, Major League Soccer, 'Hero Ball', and plenty of data. This passion project has accrued over 25K hits and was published in The Journal of the Data Visualization Society (aka Nightingale).

A game designed to increase media literacy.

Planned Parenthood » Creative Lead, Copy

To voice our feelings about ongoing repro-rights legislation, we developed a pro-bono digital campaign for Planned Parenthood with a faux-CAPTCHA as our deceiving digital protagonist. As creative co-lead, I developed the campaign's creative direction and generated a series of sharable animations.

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SubRecs » Data Scientist

There are 183K subreddits on Reddit. To a new user, that can be intimidating. We asked the question: what if I could have subs recommended to me based on my personality type? Using some Python wizardry and natural language processing, we created an engine that surfaces relevant subs based on your enneagram number.

ML-powered Personality-based Reddit Recommendations.

Bitcoin Regret Club » Experience Lead

Born out of collective regret, BitcoinRegret.Club is a (very depressing) regret calculator. Over 100K users 'joined' the club and it landed on Mashable's homepage. As experience lead, I created a responsive, accessible, intuitive experience (that, if I truly succeeded, left users laugh-crying).

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Toptal » Interactive Designer

As part of my application to be white listed as a designer for hire with Toptal, I spec'd a new app for Fitbit, redesigned the SXSW scheduling experience, and showed off some my augmented reality work.

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EDF » Copywriter

EDF's 'Air Tracker' leverages sensors scattered throughout cities to detect pollutants and display their potential sources in real-time. To illustrate its capabilities to environmental advocates, we collaborated on an animated film that encourages adoption and use.

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Contrary Con » Executive Producer

ContraryCon is an annual conference for the DC creative community. As Executive Producer, I developed a strategy that touched all things marketing, sales, and logistics. I also wrangled speakers like celebrity chef Jose Andres and DC-based creatives from The Washington Post, NPR, and The Lily.

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Loop Health » Experience Design Lead

Loop Health is a healthcare startup that enables providers to set up membership programs and sell packages directly to consumers. I was responsible for designing and prototyping the first iteration of their flagship product 'Health Tree.'

A game designed to increase media literacy.

Work at ISL » Marketing & New Biz Lead

While at ISL, when I wasn't building experiences or concepting, I was assisting with proposals and spec work. While I wasn't on every project team, I want to highlight our entire portfolio, as I had a hand in selling most of it. I can make it, but I can also sell it! 🙃

New Business Lead

General Assembly » Data & Analytics Instructor

After graduating from their front-end development and data science programs, I began working part-time for career development company General Assembly. I taught all things digital analytics and analysis, with a special focus on Google Analytics.

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The Rival » Founder, Product Lead

The Rival is a campus-based franchised publication that I co-founded. While with the company, The Rival grew to include a network of 20 schools inclduing Duke University, the University of Miami, and my own alma mater the George Washington University. We also built our own content management system known as Newsroom.

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