About the Project: SWISS flies nonstop from San Francisco to Zurich. In fact, they've had this "sister-city" partnership for 20 years. To celebrate the connection and promote travel to Zurich, we built Café Zurich — a Swiss pop-up that served flights of Lindt chocolates with their perfect Nspresso pairings. Swiss delicacies, made by Swiss brands, served by SWISS.

My Role: Lead ideation and initial creative rounds. You can see some ideation sketches below.

SF out SF'd itself: The cafe served thousands, including a handful who were fully nude.