Associate Creative Director
The Golden Boarding Pass
About the Project: Lufthansa Group's select travel agents, or "eXperts" as they're known, convene regularly across markets to be wined, dined, and educated about LHG's newest products. This year, they came to us wanting something more engaging. We took it too far, inventing a thief who stole a precious artifact: The Golden Boarding Pass. Through 5 travel-themed challenges — including riddles, cyphers, and hidden messages — eXperts traveled the globe and raced against the clock. The winners received actual golden tickets (which equated to a free round-trip ticket to Europe!).
My Role: Game designer and ACD
My Unexpected Role: For the first two events, the client asked me to emcee. Need proof? Keep scrolling.