Associate Creative Director
Copywriter
The Very Best Burger
The project: There are four generations of Schweids, each equally passionate about one thing: making the very best burger. Unlike their competitors, Schweid & Sons doesn't need a celebrity endorsement because their burger *is* the celebrity. In other words, celebrities aren't delicious; our burgers are delicious.
My role: Associate Creative Director, Copy.
Did it work?: Idk — our lovely clients are keeping metrics close to the vest. So, keep those 'lil chicken fingers crossed.